beacon search blog

Company Branding – Why It’s More than Just Your Colors and Logos

When some people hear the phrase “company branding” they only think of colors and logos. While this is a part of the branding effort, it’s much more integrated and layered than that. What Does Branding Mean to You? It’s not necessary to get into the nitty gritty of creating a brand as a marketing professional would think about it. However, it is important to consider how your company’s branding is affecting the hiring functions in your office. As managers or professionals in charge of talent acquisition, you must consider how your company’s brand and message might affect job recruitment. You have to ask yourself (and maybe colleagues in a brainstorming effort) these questions: What messages

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